3 Necessary Components for SEO
Search engine optimization can be rather tough for some people. However, it doesn t have to be. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
In the end, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – build with WordPress, have an XML sitemap, submit it in Search Console, and so on – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example SEO Mississauga Triple Agent, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
If you re using a certain website builder, did you know it could be making the job harder? You read that right. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or too heavy on the server, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
The first step is run a diagnosis. Use a speed optimization softwaresuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you don t have the time, this is where it comes into handy to hire a .
Hire an SEO Consultant
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.